About us
SafariBridge Advisory Limited is your strategic partner for navigating Africa’s business landscape. Headquartered in Nairobi, Kenya, we serve as the bridge between global ambition and African opportunity—offering expert guidance in export management, end-to-end HR solutions and other bespoke advisory services.
Our name reflects our mission:
- “Safari” symbolizes the journey of expansion, discovery, and growth.
- “Bridge” represents the connection we build—between continents, between strategy and execution, and between people and performance.
We therefore seek to be the bridge between global ambition and African opportunity, guiding businesses on their journey (safari) toward sustainable growth.
Whether you're a U.S. firm entering African markets or a global enterprise expanding across the continent, SafariBridge Advisory provides you with the clarity, structure, and local insight needed to thrive.
We don’t just help you set up—we help you scale!
Our Vision
“To be the leading advisory partner known for bridging people, markets, and opportunities in Africa.”
Our Mission
“To empower businesses with seamless market entry, export management, human capital and other bespoke solutions that drive sustainable growth across Africa.”
Our Clients
SafariBridge Advisory partners with:
- U.S. and international companies seeking to expand into Africa.
- African enterprises looking to export to global markets.
- Organizations requiring reliable HR outsourcing and talent management solutions.
Core Values

Integrity
We uphold the highest ethical standards in everything we do.

Partnership
We succeed by building lasting relationships with our clients and stakeholders.

Excellence
We deliver world-class solutions tailored to each client’s needs.

Innovation
We embrace new ideas and technologies to drive efficiency and impact.

Impact
We contribute to Africa’s economic growth by enabling global business success.
Our Team
Tony Fred
Chief Executive Officer
Iris Joe
Chief Financial Manager
Mich Stark
Chief Operational Officer
Aline Turner
Chief Technical Officer